Netflix plans to seriously strengthen its position in the gaming industry. This was stated by the co -chair and general director of the company Greg Peters (Greg Peters) In the next report in front of investors. He noted that investments in games are still modest against the backdrop of cinema expenses, series and sports broadcasts, but it is in interactive entertainments that the platform sees huge potential for growth.
According to Peters, Netflix already sees a positive effect from the development of the game direction. Success with licensed projects like GTA and their own, like Squid Game: Unleashed, show that the company is moving in the right direction. “We want to give more value to the subscription – this attracts new users, holds old ones and increases the willingness to pay”, He emphasized.
While all projects remain free https://slotsshine.uk/withdrawal/ for subscribers Netflix and do not contain advertisements or microtransactions. But in the future, the approach may change. The leadership of the platform is ready to consider new monetization models when the game direction gains scale.
We still remain open to the revision of our monetization model. But first we need to achieve a much larger scale before this issue becomes really significant. Therefore, first we will focus on this task. And, probably, it is worth recalling: the general potential market here is very, very large. We are still confident in our strategic opportunity and enthusiastically look at further progress.
Greg Peters
He also recalled that the share of gamers among the general audience Netflix So far, it is small. In 2022, the studies showed that 99 % of users did not launch games on the platform, although since then loud titles like appeared in the library Grand Theft Auto.
Netflix continues to develop games based on his franchises. So, in the seventh season "Black Mirror" The episode with Black Mirror: Thronglets, and in Squid Game: Unleashed Added content based on the third season of the series.
The future portfolio Netflix Cover four directions: games for parties, children’s, plot and massive. All of them are created for mobile devices and TVs – on consoles like Xbox or PlayStation, these projects will not appear.
The head of the game unit Alain Tascan (Alain Tascan) emphasized that Netflix Still looking for his "voice" in the industry. The company does not refuse ambitious ideas, despite the closure of the AAA studio Joe Stayteen (Joe Staten), veteran Halo.
